Informatica’s Market Research Information Systems department has developed market research software solutions a suite of products which were used by market research companies to serve major market research projects for international and Egyptian companies.
Informatica’s marketing software clients include General Motors, Nestle, Kodak, Ghabbour, and Ceramic Al Gawhara.
Food and Beverage Retail Outlet Census
A full featured Entry and analysis system for all Food and Beverage outlets in Cairo and Alexandria with numerous analyses and statistics
Vehicle Customer Satisfaction Information system
A paperless telephony, survey, data entry, reporting and analysis to continuously measure customer purchase and service satisfaction indexes. More than 15 Types of reports generated at the flick of a switch
Multi-Retail Outlet Census
A system that stores and analyzes sales outlet information for several types of shops, including pharmacies, car showrooms and spare parts shops. Each has its own analysis and reports.
Analyzing all sanitary equipment and ceramic tile shops
A full customer and brand tracking system that covers analyses for demographic, media, band image and consumption behaviors for seven different categories including: detergents, oils, margarine, skin care products, shampoos, chicken stock and toothpaste. This comprehensive system generates more than 900 different reports
Cement Retail Outlet Census
A system that stores and analyses sales outlet information for cement sales outlets. With special analysis modules and export to excel forms for client company’s templates.